Full Research Methodology · Diagnostic Scoping to Decision-Grade Report

Meet Denzin, AI Playtest Researcher
for your game.

Denzin designs your playtest studies, triangulates player sessions into decision-grade findings, and answers your follow-up questions in chat — so studios get qualitative research expertise at a fraction of the cost.

Backed by the top investors

Hashed SquarePeg Tiger Global Distributed Global Beenext
01 · What it does

Designs the study.Before you say go.

  • Brings the problem in. You open the sidebar and describe the hypothesis you want to validate. Not a form. A conversation.
  • Asks diagnostic questions. What your telemetry already shows. What changed alongside the obvious thing. What you'd do with the answer.
  • Recommends a method. Shows its work, the methods it considered, why it picked this one, then waits for your approval.
  • Drafts the full setup. Research questions, screener, protocol, success criteria, post-session survey. One conversation to an approved study.
Diagnostic Scoping Method Recommendation Adaptive Drafting

Every session, triangulated.A report built to act on.

Denzin reads every gameplay session and the data behind it, spots repeating patterns, and cross-references them against player profiles. It then compiles a topline report with top wins, major concerns, and ranked recommendations, backed by evidence and held to a decision-grade standard your team can bet a product decision on.

Spot Friction Patterns Fixes Ranked By Impact Ship With Confidence
Every session, triangulated — player feedback across sessions converges into one decision-grade finding

Ask anything.Get answers from the data.

Every report and every study opens into a conversation. Ask why a finding surfaced, what a specific player said, or how a metric moved since the last build. Denzin answers straight from the sessions behind it, not a guess, the actual data.

Ask Anything Grounded In Real Sessions No Transcript Hunting

Traceable to the timestamp.No finding without a source.

Every claim Denzin makes links back to the exact player moment it came from. Drill from any line in the report to the verbatim quote, then to the exact timestamp in the session. Every report follows the same framework and exports to PDF or a shareable link.

Evidence-Backed Insights Export-Ready Reports
Time to insight: a traditional research pipeline compressed by Denzin — brief, recruit, sessions, insights — with a research-assistant findings report and the source session recording

Faster feedback.Sharper builds.

Every cycle you compress is a problem caught sooner, and a fix that reaches players before it costs you more of them. Denzin cuts the time between study brief and insights, so studios act on findings while they still matter.

Faster Research Cycles Quicker Fixes Better Player Experience

What makes Denzin different

THINGS A SPREADSHEET AND A FRIDAY PLAYTEST CAN'T DO
01
The Researcher You Never Had

Not a replacement for a research team — a research capability for the studios that never had one.

02
Associate Scope, By Design

Denzin recommends, drafts, and executes. You approve, publish, and decide. Autonomous in the work, human-gated the moment anything goes wide.

03
Cited to the Timestamp

Every finding traces to a verbatim player quote, and every quote to the exact session moment. Nothing floats free of its source.

04
Triangulation Is the Whole Point

Findings surface only when they converge across at least three players. One loud tester is a note, not a finding.

05
Decision-Grade or It Doesn't Ship

Every topline report is built to a bar your team can stake a product decision on — not a vibe summary.

06
Gameplay Data Is the Unit

Denzin reasons over what players did and said in your playtests. Not reviews, not telemetry, not social listening — the sessions themselves.

Built by Experts Behind Successful Games & Digital Products

Microsoft
Asana
Karbon Business
Massachusetts Institute of Technology
Pine Labs
Zynga
Tactile Games
Lila Games
Dell
Designing products with insights gained from some of the world's most recognized companies

The researcher you never had.
Now on your team.

Design better studies, synthesize faster, and put every playtest to work toward a better player experience.